L E G O N I N J A G O

Dragon Cam

Ninjago is one of the most successful LEGO franchises and TV shows. So when they’ve done literally everything, how do we engage with kids in a new way and show off the latest LEGO sets?

Enter Dragon Cam: the first 24/7 stop-motion, not-really-live livestream for kids. We wrote and produced dozens of scenes to show what the ninjas do when they’re not everywhere else. Builders used 30,000 LEGO bricks to create nonstop footage that was streamed on YouTube Live.

AWARDS

Clios, Silver
One Show, Merit
Cannes Shortlist
D&AD Shortlist
AICP Shortlist
Webby Finalist